About

Two car guys, a spreadsheet, and 35 years of building.

B.U.S. started when Bernard Jaeck noticed that Saab dealers lacked decent everyday tools, and built a spreadsheet to fix it. Together with colleague Einar Dahle, that spreadsheet became a company, then a platform, then the most widely used automotive software in Norway. Today, 75% of Norwegian dealers and workshops use B.U.S. daily. We’re still building, and we’re bringing it to Europe.

The short version of a long story

1990

A spreadsheet at Saab

Bernard Jaeck was working at Saab and saw that dealers spent their days with clunky tools, or no tools at all. He built a spreadsheet that quickly became popular. Einar Dahle brought the technology skills.
1991

B.U.S. is founded

They left Saab and started Bilforhandlernes Utviklings Senter, the Dealers’ Development Centre. Not a tech startup looking for a market, but a market that needed better technology.
2002

Test launches

Vehicle appraisal and condition assessment became part of the platform. Dealers got one system for the entire used vehicle process. Trade-in to sale.
2015–2017

From floppy disks to cloud

Yes, floppy disks. We shipped physical media for over two decades. The move to cloud-based, centralised delivery was a generational shift.
2024

Sweden and Oscar Inspector

B.U.S. expanded into Sweden and launched Oscar Inspector. AI-powered vehicle intelligence built on 20 million+ real inspections. The international chapter begins.
2026

Platform 3

B.U.S.test launches on a new technology platform. Built for scaling into new markets and built for the future.

What makes B.U.S. different

We started in workshops, not in code

Our founders came from the car industry. The people who build B.U.S. understand the daily reality of appraisers, workshop managers and salespeople. Many of them lived it.

Off-the-shelf software that works on day one

B.U.S. isn’t a framework you configure for months. It comes with real content: checklists, price catalogues, integrations. You log in and you’re running.

Support that people actually talk about

Our customers consistently highlight support as a key reason they stay. You get help from people who understand what a pre-appraisal is, what a requisition means.

Data depth no one else has

75% of all periodic vehicle inspections in Norway go through B.U.S. Over 20 million real inspections power Oscar Inspector’s AI. That dataset doesn’t exist anywhere else.

Team and portrait photos are used across all markets. The agency delivers.